BROCCOLI city
July 2023
Jan 2025
BRIEF
Broccoli City partnered with Good Works to amplify their social presence and drive engagement for their annual festival. Our role focused on creative direction, influencer campaigns, content creation, and cultivating a community-first strategy that celebrated culture and accessibility.
RESULTS
✱ Grew Instagram following from 93.3K to 143K in one year
✱ Boosted engagement by 200% through strategic digital campaigns
✱ Contributed to a sold-out event with over 50,000 attendees
✱ Successfully aligned the festival with key cultural moments, making it a trending topic on social media
PROJECT SCOPE
✱ Social Media Strategy
✱ Influencer Campaigns
✱ Creative Direction + Content Creation
✱ Community Engagement
Good Highlights
Partnered with Apple Music for curated festival playlists and exclusive content.
Managed 13 influencers, generating viral content and significantly enhancing festival reach.
Achieved 20 million impressions on Instagram, with 70% of growth attributed to organic content.
Influencer Zoe Spencer generated over 767.4K views on TikTok and hosted a 9-hour Twitch stream with 95.3K live viewers.
Cleo went viral with content featuring Duke Dennis, reaching 2 million views on TikTok.
Raymonte and Cristian Dennis collectively amassed over 3.5 million views on TikTok and Instagram.
Positioned Broccoli City as an "award show" with elevated sponsors and on-stage experiences.
Successfully drove a 200% increase in engagement across social media platforms.
Facilitated a sold-out event with over 50,000 attendees, making it a cultural moment.
Enhanced on-site experiences with engaging UGC (user-generated content) and community-driven campaigns.
